What if every community had
local news?
We want to make that happen
PennyPress helps newsrooms build revenue through deeper understandings of audience behavior. Our vision is for every community to have robust and sustainable news funded by the readers. By the community, for the community.
How does it work?
Local news and cat videos have nothing in common, so why do we measure them the same way?
Newsroom analytics have historically focused around page views, unique visitors, bounce rates, and time on page. However, these metrics are built around an advertising model that assumes each click and view is equivalent. They aren’t.
The clicks and views that matter are those that convert a reader into a supporter. By processing monetary contributions through PennyPress we are able to correlate payments directly to content and site traffic.
What you get is a wealth of data that tells you how your content is performing. You can view the data through our partner dashboard or if you’re technically inclined access it directly through our API to use however you want.
Of course, you also get paid (cash not bitcoin).
Actionable Analytics
- Review reader activity from your analytics dashboard
- Understand what stories and coverage drive readers to contribute to your organization
- Set goals to keep up with how you’re doing
Payment Processing
- Allow readers to pay what they want, or set your own contribution levels
- Accept contributions through Venmo, Apple Pay, Android Pay, Credit/Debit, and other providers
- Get paid on a regular schedule
Seamless Integration
- We seamlessly fit into any website and will guide you through the integration process
- PennyPress remains invisible, and is unobtrusive to you and your readers
- Fully GDPR compliant